Our Guide to Hiring SEO Experts: What You Need to Know Pt. 2

With business shifting to the digital landscape, it's only right to have a team that will ensure that all your bases are covered. And when it comes to SEO, hiring experts is crucial to the effectiveness of your campaign. With that being said, make sure that you're taking the right steps when hiring SEO experts to join your team.

Our previous article talked about the key points you need to look for when hiring an SEO expert—from passing the SEO expert test to ensuring they have what it takes to help build your brand—all of these factors are crucial.

Today, we'll share with you some questions that you need to ask your SEO candidates to ensure you're hiring the right one for your team. Let's take a look!

Questions to Ask SEO Experts During Interviews

"What is Domain Authority and How Does It Affect Your Ranking?"

The Domain Authority is used to evaluate the overall quality of a website. It's also used to determine how a website ranks in Google. The higher the Domain Authority score, the better the quality of the website.

Your SEO candidates should be able to answer this question with ease since this is one of the most important concepts of SEO.

"How Do You Check Backlinks?"

SEO experts should know how to check backlinks to see if there are any that are low quality or even harmful to the website. If this concept is foreign to your SEO candidate, then it's best to hire someone else.

An SEO expert should be able to explain how they check backlinks and how an in-depth audit is performed.

"What is Google Search Console?"

Google Search Console is Google's own tool for SEO. It's a platform where SEO experts can manage the website's SEO performance and monitor the website's ranking. SEO experts should be able to answer this question without hesitation.

Besides Google Search Console, SEO experts should also know how to use other SEO tools as well.

"How Does a Site Map Help Search Engines?"

A website needs a site map to help search engines determine the different pages of the website. The site map also makes it easy for users to navigate the website. Your SEO candidate should be able to explain the importance of a site map very clearly.

"What is a robot.txt file for?"

A robot.txt file is a document that informs search engines which parts of a website they should crawl and which parts they shouldn't. It also informs them which parts of your site have been blocked and which parts need to be indexed.

The Bottom Line: Make Sure Your Candidates Pass the SEO Expert Test

Hiring an SEO expert is crucial to your online success. With the online environment changing every second, it's only right to have a team of experts that will ensure that your website is where it needs to be.

When you hire an SEO expert to join your team, make sure that they have the right skills and qualities to help you succeed. Make sure they have the knowledge to help build your brand and your authority in the space—and the only way to do that is through an SEO expert test.

How Can We Help You?

Kand.io is a fully automated measurement software providing you with a comprehensive assessment testing tool. With our test program, you are able to create any type of test, including written tests, oral tests, performance tests, web-based tests, and other assessment tests for jobs.

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