Kandio’s assessment tests let you assess the candidates, employees, agencies or freelancers you have concerning any Facebook advertisement tasks that you might have.
Remember that Kandio offers guidelines on which Facebook marketers to proceed with, and which ones to discard. Kandio will give you reliable directions about things advertisers should know about, but an advertiser can be qualified, even if he does not know about all of these things.
We suggest that you use our tests before your interview process to know which ones to actually talk to. The final Kandio report should be a piece of conversation with the strong candidates, rather than a disqualifying process in a late stage interview process.
You can divide Facebook marketing into two main categories:
This test considers only paid Facebook marketing.
So why do we do it this way?
Organic Facebook marketing is often guided by content and the stories that a company wants to tell about their brand persona, and not about making sales or conversions. Paid Facebook marketing, on the contrary, is more focused on gaining customers, and it is carried out in Facebook’s Ads Manager, with a lot more possibilities and in-depth data insights.
Working with paid Facebook marketing, you have a wide range of tools available. A candidate may know a few possible strategies in Ads Manager that move towards the desired goal, but if their knowledge is limited to the most basic approaches (ie. Facebook Page Insights or Boost), they may not obtain the desired results.
How would you use this test?
This test has several use-cases.
Which areas do we assess in this test?
We have 3 main responsibilities tested in this assessment.
These 3 areas have been divided into 4 core areas of Facebook advertising.
We hope this test will help you the way it is helping us. Please reach out if you have any questions regarding the content, questions or anything else.
Terms and descriptions
CEO, The Marketing Guy
Renowned Keynote Speaker
Having to work with hundreds of startups,
I’ve developed my own success radar that tells me which startups will hit or miss.
That is why I contribute to Kandio.